KODAK FLEXCEL NX Technology Helps Victory Graphics and Caps Cases ‘Unbox’ Silver in Global Flexo Innovation Awards
“Delightful, beautiful, surprising, and exciting” — four adjectives the judging panel at the Miraclon-sponsored Global Flexo Innovation Awards reached for to describe the remarkable entry from tradeshop Victory Graphics and corrugated printer Caps Cases.
Produced for luxury fashion brand The Rake, the entry won UK-based Victory and Caps a Silver Award for its creative use of graphic design in a successful conversion to flexo from offset. Furthermore, Victory used a single KODAK FLEXCEL NX Plate to create the arresting black-and-white, photographic-quality image, with its hugely challenging mix of highlights and dark shadows,
The entry is a perfect example of the ‘unboxing’ phenomenon that has taken on an increasingly important role in retailing and packaging since the first ‘unboxing’ video — subject, the Nokia E61 phone — hit YouTube in 2006. Elaborate videos documenting products being unpacked and displayed are now a crucial component of consumer marketing campaigns by direct-to-consumer brands.